: Unesco calls for promoting cultural diversity in the media
Tuesday, August 17, 2010
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Unesco calls for promoting cultural diversity in the media. Cerigua .- The cultural diversity, often poor and stereotyped, should be promoted in the media, traditional and digital, as contributing to the promotion of pluralism and free flow of ideas, urged the Organization of the United Nations Educational, Scientific and Cultural Organization (Unesco).
In its latest global report, Investing in cultural diversity and intercultural dialogue, the United Nations agency said that large sections of the population, as groups marginalized ethnic minorities, are often absent from the media, partly because they do not have access to editorial positions, management or selection of information.
promote internal diversity in newsrooms and the variety of cultural backgrounds and the presence of the two sexes in media structures is essential to ensure diversity of content produced, the document says.
UNESCO considers fundamental the use of new media practices and content generated by new users, the Internet has the potential to support democracy communications through a series of innovative cultural initiatives different from those predominant sources of information the publication adds.
The agency believes that contribute to cultural diversity should produce innovative content in media, broadening access to new technologies and media and balanced to represent the different communities that coexist in a given country.
The information indicates that the lack of diversity in the media tends to promote the stereotyping by making what is often called an "image of the other", these stereotypes may be removed by basic knowledge of information and media can help public to be more critical content.
The UNESCO report suggests that cultural diversity should not be a source of conflict and friction between cultures, but a source to promote intercultural dialogue, allowing renewed approaches to sustainable development, ensuring the effective exercise of freedom and human rights and strengthen social cohesion and democratic governance.
Source: Posted in Information Society - Media - Journalists in English
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