U.S.: Announces Twitter introduction of advertising on its service. ECLAC
Tuesday, April 13, 2010
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Twitter announced on Tuesday it will introduce advertising in its service, allowing companies to place their messages to appear first in the popular search site. The company is making money without alienating the tens of millions of people have become used to sending short messages (trills or tweets) and keep in touch with friends, celebrities and other advertising without interruptions.
Such as it has for much of his four years, Twitter has proceeded cautiously.
The new ads, called "promotional trills (Promoted Tweets) jump on the screen only when searching on the Twitter website, and messages are limited to a group small advertisers, among which are Best Buy Co., Sony Pictures, Starbucks Corp. and Virgin America.
Less than 10% of users would see the ads on Tuesday, but the messages will start appearing in searches in the coming days.
For example, an advertisement for Starbucks was forwarded by many users, thanks to its attractive offer: "On April 15, bring a reusable mug and free coffee fill.'s Change, no longer use paper cups."
Since its inception in 2006, Twitter has grown quickly in popularity, but had not yet established a plan to convert its wide use in profits.
Eventual introduction of advertising was expected, but Twitter has been gaining revenue by allowing Google Inc. and Microsoft Corp. have access to messages for their search engines.
The measure reflects a change to install ads in Twitter, which has refrained from selling advertising space even when its growing audience became a real magnet for marketing, which attracted $ 155 million from investors for the company based in San Francisco. Promoted
New Tweets will be placed as ads on the top, in the same way that sponsors can pay to be listed on search engine rankings as Google, Bing and Yahoo.
This means that users of Twitter would see new listings when they search for topics that have posted anything.
However, in a blog, Twitter co-founder, Biz Stone, the company said it would expand service and make ads also appear on the sources of the messages that users receive from people who " remain "on the site.
Stone said Promoted Tweets need to have resonance with customers. If a Tweet Promoted no response or is sent by other users will disappear.
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By Michael Liedtke and BARBARA ORTUTAY - The Associated Press - The Brownsville Herald.
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